Get the strategic advice and support you need to maximize your company's value and achieve your growth goals.
What We Do For You
M&A/IPO Readiness
Success rate in preparing companies for exits
Faster Capital Raising
Reduction in time to secure funding
Our consulting firm has a proven track record of success. We have helped our clients achieve a 90%+ success rate in M&A/IPO readiness and a 30% faster capital raising process. We also have a track record of achieving higher valuations for our clients.
Affordable Elite Consulting
Top-tier expertise at 40% lower cost than traditional firms
Proven methodologies from leading consulting firms
Data-driven execution with enterprise tools
Results-based engagement model
Consulting Partner Benefits
Strategic Planning Excellence
Develop winning strategies and roadmaps using proven frameworks from ex-McKinsey, Bain, and BCG partners consulting methodologies.
Implementation Expertise
Transform strategies into actionable plans with best-in-class execution techniques and tools.
Results Optimization
Drive measurable performance improvements through data-driven analysis and optimization.
Marty H. Park
Entrepreneur, Business Advisor, Speaker
A seasoned entrepreneur with a dynamic track record of building and operating successful businesses across multiple industries. Since starting his first venture at age 21, Marty has demonstrated exceptional versatility and business acumen through his involvement in 13 different companies spanning 7 diverse industries. He has worked with owners in over 78 different verticals.
Entrepreneurial Journey
- Founded first company as a technology startup at age 21
- Successfully ventured into audio production, retail, and hospitality industries
- Built and operated 13 companies across 7 different industries
Key Achievements
- Founded Evolve Business Group Inc. (2004), providing strategic consulting for capital raises, growth, and exits
- Co-founded Mark of a Man Inc. (2007), a training program for young men
- Successfully built and sold San Remo Ristorante group and Rare Communications
- Named Business Consultant of the Year for North America
- Selected as one of Calgary's Top 40 under 40
- Represented Canada at G20 Entrepreneur Summits in France, Mexico City, and Russia
- Published Amazon bestseller "Tiger by the Tail – 99 Secrets to Tame and Master Your Business"
Currently, Marty balances his professional endeavors with family life while pursuing his passion for speaking and writing on business and personal performance.
Marty H. Park – Industry Experience
Over 20 years of hands-on experience scaling businesses across medical, paramedical, and construction industries.
Medical & Paramedical
Smaller Firms
Getting the owner out of the practice as the primary revenue generator. Adding people, driving more business, increasing the schedule and revenue of other practitioners while transitioning the owner into a management role.
Larger Organizations
Lead generation and increased appointment setting, broader and more effective marketing, capacity and utilization of every practitioner. In some cases, opening second and third locations — business planning, projections, capital raises, staffing, and organizational planning.
Niches Served
Chiropractic
Traditional Chinese Medicine & Acupuncture
Massage Therapy
Executive Health Screenings & Full Health Scans
Naturopath
MRI Clinics
Aesthetics
Plastic Surgery
Fertility
Construction & Trades
Scaling Contractors
Helping trades and construction businesses grow through optimized bidding, streamlined operations, and government contract strategies. Clients have achieved up to 2x revenue growth and won 20–30% more government contracts through disciplined process improvements.
Multi-Location & Capital Growth
Supporting firms through business planning, projections, capital raises, and organizational planning as they expand from single operations to multi-site businesses.
Trades & Sectors
General Contracting
Plumbing & Mechanical
Electrical
Commercial Construction
Residential Builds
Specialty Trades
Government & Public Sector Bidding
Renovation & Restoration
Our Team
Fractional COO – Trades & Public Sector
As a Fractional COO specializing in trades and public sector operations, I provide hands-on scaling expertise to help SMB and Mainstreet business owners grow their companies, secure capital, and prepare for successful exits. With licenses as a commercial general contractor (SCGC #CLG.124310, NCGC #87779), government bidding specialist, and business coach, I've helped hundreds of contractors and trades businesses expand—including three of my own—achieving operational efficiency and revenue growth in competitive markets.
Professional Background
Rooted in a family plumbing business operated by my grandfather, father, and brother, I gained early insider knowledge of the trades industry, starting with childhood tasks like answering service calls. This foundation evolved into executive roles, including Sales and Marketing Executive at BellSouth/AT&T, where I honed strategies for market positioning and growth.
Key Achievements
- Scaled hundreds of trades and public sector businesses, with clients achieving up to 2x revenue growth through optimized bidding and operations.
- Coached firms to win 20-30% more government contracts via streamlined processes.
- Built and exited three personal ventures, applying lessons to help clients navigate capital raises and exits.
- Leveraged data-driven tools to reduce operational costs by 15-25% for growing companies.
Approach to Scaling
Trades and public sector firms often struggle with disorganization, inconsistent procedures, and reactive strategies, hindering growth and profitability. My solution: A disciplined framework emphasizing intentional strategy, procedures, communication, implementation, and documentation—aligned with our firm's proven methodologies. Strategy and discipline aren't confined to a standard workweek; they're a living art and mindset for long-term success. I always "have a plan and work the plan," using our AI-powered insights and performance tracking to drive measurable ROI, such as enhanced market positioning and higher valuations.
If you're a business owner in trades or public sector ready for strategic growth, let's connect to unlock your company's full potential.
Norbert Allan Park
Fractional CMO & Strategic Growth Advisor – Real Estate & Consumer Products
As a Fractional CMO specializing in real estate development and consumer packaged goods, I deliver hands-on marketing expertise to help SMB owners scale operations, optimize market positioning, and prepare for successful exits. With over 50 years of executive experience, including founding and exiting SIX Real Estate Consulting (sold to Sotheby's International Realty Canada), I've guided hundreds of companies through transformative growth—from 20-unit builders to 300+ unit operations—while developing and marketing over $2 billion in real estate projects across Western Canada.
Professional Background
My foundation in strategic marketing began at General Foods and Johnson & Johnson, where I progressed from sales to Western Division Manager, mastering consumer behavior and market penetration strategies. This corporate grounding evolved into executive leadership roles, including Regional GM at Melcor Developments and Sales & Marketing Manager at Jayman Master Built, Calgary's largest homebuilder.
Key Achievements
• Scaled Melcor Developments' housing division from 20 to 100+ units annually over 6 years, implementing systematic marketing processes that drove 5x growth.
• Founded and built SIX Real Estate Consulting into Western Canada's premier project marketing firm, specializing in high-rise developments, master-planned communities, and resort properties before successful exit to Sotheby's.
• Developed strategic marketing frameworks for 500+ real estate projects, achieving average absorption rates 30% above market benchmarks.
• Structured and executed go-to-market strategies for multiple consumer brands, consistently delivering 2-3x ROI on marketing investments.
Approach to Scaling
Real estate developers and consumer product companies often struggle with fragmented marketing, unclear positioning, and reactive sales strategies that limit growth potential and valuation. My solution: A comprehensive framework integrating market research, strategic planning, creative services, and sales execution—aligned with our firm's proven exit-readiness methodologies. I transform marketing from a cost center into a strategic growth engine, using data-driven insights and performance tracking to drive measurable ROI. Having built and exited my own ventures, I understand the critical link between operational excellence, market positioning, and maximum exit value.
Industry Leadership
Former Board Member – Canadian Home Builders Association (Calgary Region)
Former Board Member – Calgary Home Builders Foundation
Licensed Real Estate Broker – Sotheby's International Realty Canada
Sessional Instructor – University of Calgary, Real Estate Marketing
If you're a business owner in real estate development or consumer products ready to scale strategically and maximize exit value, let's connect to unlock your company's full potential.
Peter Wood
Fractional Advisor – Capital Readiness & Exit Strategy
Professional Background
My foundation is operating, not consulting. Over 13 years I founded, scaled, and ran multiple ventures across hospitality, retail, and e-commerce, including four restaurants, a skincare brand, and a kids' apparel company. I launched my largest hospitality venture through the onset of the 2020 economic disruption, which sharpened my view on cash discipline, resilient operations, and the difference between businesses that survive a shock and businesses that get crushed by one. To deepen my understanding of structured sales and modern buyer psychology, I transitioned into high-ticket luxury sales at Mercedes-Benz, where I learned how disciplined process and consistency create premium client experiences. That blend of independent operator grit and structured corporate sales is the lens I bring to every capital and exit conversation.
Key Achievements
- Generated more than $17M in collective revenue across founded and operated ventures
- Built and operated companies in three distinct sectors (hospitality, retail, and e-commerce), navigating the different valuation drivers each segment carries
- Launched and stabilized largest hospitality venture during the onset of the 2020 economic disruption, mastering crisis cash management and rapid pivot strategy
- Translated independent operator experience into luxury sales mastery at Mercedes-Benz, building deep expertise in high-ticket buyer psychology
- Former operator inside the Evolve Business Group system, now applying the same frameworks that simplified his own scale and transaction decisions
Approach to Capital and Exit Readiness
Most owners I talk with are running their business in a way that will not hold up to serious diligence. Systems that worked at $1M in revenue start breaking around the size that attracts real capital interest or a credible buyer. My work focuses on the specific levers that increase enterprise value before a transaction, while making the business easier on the owner who built it.
The areas I dig into:
- Operational clarity: identifying the drivers that increase enterprise value and the dependencies that reduce it
- Financial and marketing precision: P&L diagnostics paired with marketing investments that produce measurable return and reporting that holds up in due diligence
- Sales psychology: modern sales processes that convert without depending on the owner being in every conversation
- Team alignment: building a self-managing team that survives ownership transition and supports a credible succession story
Fortune 500 Tools
Our comprehensive suite of enterprise-grade tools empowers your business with Fortune 500 capabilities.
Real-time Market Analytics
Real-time data and insights for informed decision-making
Competitor Intelligence
Comprehensive competitive analysis and positioning
Industry Research
Access to premium research and industry insights
Strategic Planning
Proven frameworks for growth strategy execution
Financial Modeling
Sophisticated tools for performance projection
These integrated tools work together to provide enterprise-grade capabilities typically reserved for Fortune 500 companies.
AI-Powered Insights
847 Deal Variables Analyzed
Our AI analyzes over 847 different deal variables to provide you with a comprehensive understanding of your market and the potential success of your company.
Real-Time Market Comparables
Our AI provides real-time market comparables to help you understand your competitors and make informed decisions.
Automated Compliance Checking
Our AI automates compliance checking to ensure your business is compliant with all applicable laws and regulations.
Strategic Match Algorithms
Our AI uses strategic match algorithms to identify the best partners for your business.
Our Process
Market Position Analysis
Gain clarity on your competitive landscape, market share, and potential for growth.
Growth Opportunity Mapping
Identify untapped opportunities for expansion and innovation within your industry.
Strategic Options Evaluation
Analyze and prioritize potential strategies to achieve your desired outcomes.
Custom-Matched Expertise
Work with a seasoned consultant who brings deep industry knowledge and experience from top consulting firms.
Weekly Strategic Sessions
Receive dedicated time with your consultant for focused discussions, analysis, and strategic planning.
Execution Tools: Fortune 500 Proven Methods
Strategic Planning
Leverage our proven strategic planning frameworks and platforms to ensure clarity and alignment.
Project Management
Implement robust project management systems to drive efficient execution and track progress.
Performance Tracking
Utilize industry-leading performance tracking dashboards to monitor key metrics and identify areas for improvement.
Team Alignment
Empower your team with collaborative tools designed to enhance communication and foster synergy.
Performance Tracking: Measure What Matters
Clear KPI Tracking
We set clear and measurable Key Performance Indicators (KPIs) aligned with your business goals. We track them meticulously, providing transparency and actionable insights.
Regular Progress Reviews
We conduct regular progress reviews, analyzing data and identifying any areas that require adjustment. These reviews ensure we stay on track and optimize results.
ROI Measurement
We meticulously measure the Return on Investment (ROI) of our consulting services, demonstrating the tangible value we deliver to your business.
Outcome Validation
We go beyond simply delivering results; we validate the impact and effectiveness of our efforts, ensuring they align with your strategic objectives and desired outcomes.
Success Stories
Helped a Calgary Contractor scale revenue 300% in 18 months.
Helped a gas distribution company identified $5M in cost savings.
Helped lead a successful entry into 3 new markets.
Get Started with a 30-Minute Assessment
Strategic Blueprint
Walk away with a concrete action plan tailored to your goals.
Growth Assessment
Discover hidden opportunities and competitive advantages.
Solutions Preview
Experience how our proven tools accelerate results.
Unlock your business's potential with a free, focused 60-minute consultation. Our experts will help you identify key opportunities, develop a customized roadmap, and demonstrate how our tools can drive your success. You'll leave with clear next steps to take your business to the next level.
Industries Served
Construction
We help construction firms streamline operations, boost project profitability, and scale with confidence—whether you’re managing commercial builds, residential projects, or specialty trades.
Professional Services
We work with professional services firms to develop and implement go-to-market strategies, improve operational efficiency, and enhance client satisfaction.
Manufacturing
We help manufacturers optimize their operations, reduce costs, and improve product quality to achieve competitive advantage.
Healthcare
We work with healthcare providers to improve patient care, enhance operational efficiency, and navigate the complex regulatory landscape.
Bringing Fortune 500 Consulting Power to Lower Mid Market Growing Companies
We believe that every company, regardless of size, deserves access to the highest quality consulting services. That's why we offer affordable capital and exit consulting, tailored to meet the unique needs of growing businesses.
We provide a comprehensive suite of services, including strategic assessment, performance tracking, and execution tools, all designed to help you get the capital you need or exit your company.
Contact Us
marty@capitalorexit.com
Phone
Successfully Position Your Company for Strategic Exits and Capital Raises